Hi! I’m a creative director, retoucher, writer, founder, and multidisciplinary storyteller based in Indonesia with nearly two decades of experience building brands, objects, images, and occasionally entire little worlds because apparently having one job has never been enough for my brain.
Professionally, I’m a founder and Creative Director, along with several other projects I’ve created from whatever has been occupying my mind lately. Personally, I’m a woman who wears almost everything in black, lifts heavy things for fun, remembers her life through songs, and has never been particularly good at experiencing something without examining it afterward.
This blog is where I put the thoughts that refuse to leave quietly.
I write about work, love, marriage, grief, films, music, ambition, womanhood, my own mental health, and the strange psychological machinery behind being a person. Sometimes I write to understand what happened. Sometimes I write because I want to remember exactly how something felt. Sometimes my mind simply has too many tabs open, and writing is the closest thing I have to closing a few of them.
I’m heavily shaped by ’90s and 2000s pop culture, post-rock, trip-hop, drum and bass, Britpop, shoegaze, and every film that leaves me staring at the ceiling long after it ends. I tend to treat songs as timestamps and fictional characters as people whose psychological problems I’m somehow qualified to investigate.
I’m not here because I have figured life out. God, no. I’m still improvising with varying degrees of elegance.
But I pay attention. I think deeply, feel excessively, build relentlessly, and write honestly about what I find along the way.
So this is not exactly a journal, and it’s definitely not a guide to living. It’s simply a collection of things I’ve loved, survived, questioned, created, and occasionally overanalyzed to death.
Welcome to my very crowded mind.
Contact Me
You can’t. But I appreciate the optimism.
This website is a place for me to share what I choose, not an invitation into my inbox. I’m currently unavailable for projects, collaborations, interviews, coffee chats, casual inquiries, urgent opportunities, or anything involving the phrase “pick your brain.”
If you know me personally, you already know how to reach me.
If you don’t, perhaps this is where our relationship ends: you read, I write, and neither of us creates another notification.
Beautiful, really.
Template I used: ZOSIA
Fonts I used regularly on this blog (I change some of it regularly every now and then, based on my moods):
Satoshi Regular | DM Mono (Free from Google Fonts) | Biró Script Plus (Licensed) | Sunlight Dreams (Licensed) | Desired Vintage (Licensed) | Awaline (Licensed) | Clash Grotesk (I downloaded a lot of fonts from fontshare.com, they are so talented and seriously have the best free fonts out there)